like Apple Pay will lay the foundation for a robust e gifting market. Already, major retailers such as Wal Mart, Target and JC Penny have adopted e gifting programs as part of their holiday sales strategies. Other notable changes, which reflect CEB’s projections for 2014 and revised 2013 figures based on confirmed data include: Open network branded cards grew from $43 billion to $45
Wholesale NFL jerseys billion; Retailer card volume grew from $39 billion to $41 billion; The restaurant segment was flat at $19 billion, while the miscellaneous segment grew from $12 to $13 billion. Spillage, or the amount of unused gift card volume, is projected to come in under $1 billion this year and account for significantly less than 1% of total gift card volume. This continues a remarkable downward trend since the introduction of the CARD Act in 2009. Spillage rates were as high as 10 percent when CEB began studying gift card trends in 2006. About CEBCEB, the leading member based advisory company, equips more than 10,000
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